Morris Garages India has rolled out a three-film campaign for its Comet EV. Through the campaign, coneptualised by Cheil India, the films position the car as a 'street smart car'.

Each film reveals a feature - space, easy manoeuvrability or the technology of the car.

What we think about it: For a while, there have been discussions about automobile advertising and its challenges. Some may have cracked it, but these three films don't come under that category. A lot is left to be desired not only in terms of creativity but casting too.
 

The campaign released on 2 July.