Sunfest Dark Fantasy has rolled out a campaign 'har tiffin ki sweet ending'   (the sweet ending of every tiffin), featuring actors Shah Rukh Khan, Taaruk Raina and Adarsh Gourav Bhagavatula, to address the desire for a sweet treat in lunchboxes, recognising the most common habit of ending meals with desserts.

Conceptualised by FCB Ulka and FCB Kinnect, the film opens with Raina and Bhagavatula on set discussing what's in Khan's lunch box as his bodyguard is carrying it over to Khan. The duo is wondering what he gets in his lunch box. A crew member then goes up to Khan and tells him everyone is curious to know what's in his tiffin box. He reveals the contents which is Dark Fantasy.

What we think about it: Usually, when brands use big-time Bollywood celebrities, the plot and script don't receive much attention. However, this ad film breaks this mold. It effectively taps into the universal craving for a sweet treat in lunchboxes with its engaging storytelling and snappy narrative, delivering a memorable and effective message.

CREDITS:

Client: Sunfest Dark Fantasy

Agency: FCB Ulka and FCB Kinnect

Group CEO, FCB Group India & South Asia: Dheeraj Sinha

Chief executive officer: Kulvinder Ahluwalia

President: Damodaran Nair

National creative director: Romit Nair

Creative team: Anik Roy, Shyam Nair, Akshan Barla, Tushar Verma, Gauri Hukkeri and Sagarika

Account management: Kejal Teckchandani, Elstan Rebello, Prutha Nesargi, Heather Chacko, Flevia D Coutho, Vansha Mahajan, Payal Kale and Tejasvin Samarth.

Strategy team: Eric Rodricks

Brand team: Ali Harris Shere, Suraj Kathuria, Kirti Agarwal, Rohit Alvs, Yashovardhan Dandriyal

Production house: Kinnect Productions

Director: Hans