FC Barcelona, along with Spotify, has rolled out a campaign, 'The Dream Begins', featuring singer Olivia Rodrigo.

Four years into Spotify’s partnership with FC Barcelona, the jersey takeover has evolved into one of the most anticipated moments for fans. The tradition sees Spotify’s logo replaced with an artist’s branding, with Rodrigo becoming the eighth and youngest artist to feature on the shirt. She joins a roster of previous collaborators, including Ed Sheeran, Travis Scott, Coldplay, Karol G, The Rolling Stones, Rosalia, and Drake.

The film to announce this partnership is set to Drop Dead by Rodrigo. It follows a young girl dreaming in her bedroom as posters, jackets, match tickets and memorabilia come to life around her. Blending music fandom with football culture, the film highlights her admiration for both Rodrigo and FC Barcelona before revealing the season’s special-edition jersey featuring the singer’s initials. The film closes with the girl waking up and putting on the shirt, excited for the match.

What we think about it: The film blends dreamy visuals with youthful fandom to make the collaboration feel authentic rather than commercial. Through a young fan’s perspective, FC Barcelona and Rodrigo deliver a culturally relevant campaign that neatly connects music, sport and pop culture.

FC Barcelona Femení wore the jersey during their Liga F match against Levante on 6 May, followed by the men’s El Clásico match against Real Madrid on 10 May.

Furthermore, continuing the jersey takeover tradition, Rodrigo will bring Spotify’s Billions Club Live to Barcelona on 8 May, with top fans invited to celebrate her billion-stream tracks and Livie culture ahead of the match.