Quess Corp has rolled out its first campaign 'Find Your Wings', featuring cricketer Jasprit Bumrah.

Conceptualised by Famous Innovations, the campaign comprises a film. Following Bumrah's journey from his home's tiny backyard to world's biggest cricket stadiums, the film highlights how the organisation provides a kick start to people's careers.

What we think about it: The ad film seems to strike the right chord between the storytelling, star power and the brand's core messaging. However, the call to action value is somewhere lost.

Guruprasad Srinivasan, executive director and group CEO, Quess Corp, said, “Our ad campaign celebrates perseverance, determination, and dedication that is synonymous to Jasprit Bumrah's accomplishments and Quess Corp's 17-year history as a workforce management pioneer. Bumrah’s rise from his humble beginnings to a global cricketing icon reflects his grit and commitment to excellence. This campaign #findyourwings showcases the opportunities and career journey for our associates to build their aspirations through Quess. We’re excited to begin this new chapter, reinforcing our promise to deliver state-of-the-art workforce solutions.”

George Kovoor, chief creative officer, Famous Innovations- South, said, "Quess’s journey has been both meteoric and inspiring. Pretty much the same can be said of one of my favourite cricketers, Jasprit Bumrah. This film is charged with the energy and passion of two world beaters and I am very excited with what we were able to create. I have very little doubt that this is one of Bumrah’s best films. I thank the clients for backing us in this exciting and extremely satisfying project."