Netflix India has rolled out a campaign 'Better Enjoyed Together' featuring Karanvir Bohra (actor), Karan Johar (director and producer) and Karan Wahi (actor), to spotlight its partnership with 4700BC. The OTT platform through this association intends to showcase the snack brand's new popcorn flavours. 

Conceptualised by Talented, the campaign consists of a film, depicting three Karan's gathering for a watch party. It opens with Netflix’s signature "Who's watching?" interface, leading to a playful debate among the Karan's on their favourite popcorn flavours as they pick what to binge-watch. The film highlights the strengths of each popcorn flavour while seamlessly showcasing Netflix shows that align with the theme. The banter is resolved when Karan Johar, in his signature style, combines sweet and salty flavours, showcasing the joy of mixed tastes.

What we think about it: Cleverly taps into the fun element of social viewing, using the charisma of three Karan's to engage with audiences. The watch party setting effectively highlights how 4700BC's popcorn is best shared, blending different tastes to cater to everyone’s preferences. This playful integration works seamlessly for both the OTT platform and the popcorn brand, making binge-watching an even more enjoyable experience.

The campaign was rolled out across social media platforms on 5 September.