Shin Ramyun, South Korea's instant noodle brand, has rolled out a campaign 'spice up your life'. This is the first campaign created for the Nepal market.  

Conceptualised by Outreach Nepal, the film features a vlog-style video with a group of friends and focuses on the experiential aspects of the brand. 

What we think about it: The film tried to connect with the younger demographic by showcasing a vlog-style narrative to highlight its brand offerings. The leverage point was that they showcased the brand recurringly to ensure the audience had recall value. However, the storyline wasn't bite-sized and impactful, which is essential while adhering to a younger cohort. 

The campaign was rolled out on 24 April on the brand's YouTube, Facebook and Instagram channels.