Parle Agro has announced actor Vicky Kaushal as the brand ambassador for Appy Fizz. 

Along with this partnership, Parle Agro has launched a new campaign, ‘The One, The Only,’ which reflects the brand’s individuality while channeling the actor’s personality. 
 
Conceptualised by &Walsh, the ad film is set in a high-stakes casino, and seeks to showcase Kaushal’s swagger along with his risk-taking moves, while accompanied by some energetic, foot-tapping music.

What we think about it: Vicky Kaushal’s swag and smooth moves inject a layer of dynamism to the narrative, which could have been further lifted with a punchier plot, more so with the casino setting offering myriad possibilities. 

Nadia Chauhan, joint managing director and CMO, Parle Agro, said, "Appy Fizz isn’t just another drink, it’s a one-of-a-kind experience. With its signature taste and fizz, it embodies confidence, individuality, and an aspirational spirit that connects with today’s generation. As we continue to evolve our brand narrative, Vicky Kaushal’s authenticity and energy add a dynamic new edge to our journey. With ‘The One, The Only,’ we’re celebrating what makes Appy Fizz distinct while reinforcing its place as the drink of choice for those who love to stand out and make an impression.”
 
The campaign was launched on 5 March across TV, digital and social media, with an out-of-home rollout set to follow.