Visa has rolled out a campaign 'Visa Infinite' featuring actor Vicky Kaushal, to showcase the card's luxury experiences, security and exclusivity offerings.

Conceptualised by Leo, the campaign’s ad film follows Vicky Kaushal as he unlocks unforgettable experiences with Visa Infinite—whether it’s luxury getaways, global adventures, or fine dining. In one scene, set in an upscale restaurant, a friend marvels at a dish and wonders what goes into it. With a playful grin, Kaushal pulls out his Visa Infinite card and says, “Let’s find out.” The film seamlessly showcases how the card transforms everyday moments into extraordinary ones, offering unmatched convenience, security, and access to exclusive privileges.

What we think about it: Vicky Kaushal brings a playful charm to Visa Infinite, turning a simple dining query into an exclusive experience. The ad effectively sells luxury with a touch of curiosity, making premium perks feel personal.

Sujatha V Kumar, head – marketing, India and South Asia, Visa, said, “At Visa, we are committed to delivering exceptionally premium and secure experiences to our customers, and our new Visa Infinite campaign reflects this commitment in its purest form. Visa Infinite is an invitation to a world of exclusive privileges, luxury, and transformative moments, enabling the affluent with access to unique and uplifting experiences that suit their refined lifestyles and tastes. This campaign demonstrates Visa’s continuous endeavour to cater to the growing aspirations of India’s upwardly mobile segment, offering them choices to create timeless moments for themselves and their loved ones while being protected by Visa’s promise of safety."

Sachin Kamble, chief creative officer, Leo - South Asia, the agency behind the campaign’s conceptualisation, added, "This campaign celebrates the aspirations of an evolving affluent India and the joy of giving. We wanted to reiterate that Visa Infinite is much more than a card. It is a gateway to remarkable experiences shared with loved ones, creating lifelong memories."

The campaign will be released in English, Hindi, and eight regional languages. Its digital leg will be rolled out across multiple digital and OTT platforms, including Hotstar, Jio, MakeMyTrip, Inshorts, and Moneycontrol. It will be also seen on Visa’s social media channels.