Crocs has rolled out a campaign 'True Love is a Pair of Crocs', ahead of Valentine's Day.

Featuring actor Jackie Shroff and internet personality Orry, the campaign celebrates the quirks of modern love with humour, charm, and a bold dose of self-expression, all brought to life through Crocs’ Jibbitz charms. The campaign, comprising a film, is conceptualised by Kulfi Collective. 

Set at Orry’s Lonely Hearts Valentine’s slumber party, the film brings together Shroff's iconic, no-nonsense 'Bhidu' vibe which hilariously clashes with Orry’s over-the-top energy as they explore the ups and downs of modern dating. Through witty conversations, relatable scenarios, and creative use of Crocs’ Jibbitz charms, the duo discusses topics like 'ghosting', 'green flags', and tricky 'situationships' with humour and heart. Through the fun banter between the duo, the campaign celebrates individuality and the quirky expressions of love, proving that sometimes the best way to say it is to show it—whether through Jibbitz, an eye patch, or a silbatta.

What we think about it: The ad's charm shines through the dynamic interaction between the duo, where their witty banter offers a humorous take on the intricacies of today's relationships. With both personalities bringing their unique quirks and traits, the ad feels fresh and is fun to watch. 

Yann Le Bozec, head of Crocs - international marketing, said, “At Crocs, individuality and self-expression are at the core of everything we create, with our Classics range serving as the perfect canvas for personal creativity. This Valentine’s Day, through our campaign featuring Jackie Shroff and Orry—two icons who embody self-expression across generations—we invite everyone to celebrate their unique style and share their emotions in playful, meaningful ways with Jibbitz.” 

Akshat Gupta, co-founder and chief creative officer,  Kulfi Collective, said, "At Kulfi Collective, we thrive on blending the unexpected with the relatable. This campaign beautifully captures the humour, charm, and complexity of self-expression in modern relationships. With Jackie Shroff and Orry at the center, we’ve created a narrative that’s both entertaining and relatable, while showing how Crocs and Jibbitz can become a fun and meaningful way to tell your story."