Fevicol has rolled out a film that has been conceptualised by Ogilvy. Sans a voiceover, it showcases the story of two men, who come across as conjoined twins. They go about playing different musical instruments as a pair and excel in all of them, leading to fame and success.

It's only when they both are on stage to receive an award, that the film goes into flashback mode to reveal that the duo were stuck together because of the power of Fevicol. 

What we think about it: We love humour in advertising, and this does tickle the funny bone. The other bit we like about the film is the surprise element, as the brand is unveiled towards the end.

The film released on 4 June.