Škoda Auto India has rolled out a campaign, 'Own Your Dream', featuring actor Ranveer Singh.

Conceptualised by Publicis India, the campaign comprises a film. From individuals chasing their dreams, newlyweds on an adventure, and an athlete striving for greatness, to a family shaping young minds, and musicians creating art, along with Singh moving forward, the film showcases the Škoda Kylaq as a trusted companion on their journey.

What we think about it: The film moves beyond the usual storytelling of showcasing a car's specifications and features. Portraying Škoda Kylaq as a catalyst for dreams, the narrative feels fresh and unique. 

Petr Janeba, brand director, Škoda Auto India, said, “2025 is a landmark year for us in India and globally. It marks the advent of the new era for us in India with a slew of activities and actions headlined by the Škoda Kylaq and our product offensive strategy. The Kylaq will build the Škoda brand further in existing and new markets across India, inspiring customers across tier II-IV markets. Our film, ‘Own Your Dream,’ beautifully captures the synergy between the unstoppable Kylaq, the new aspirations and emotions of our customers, and the electrifying personality of Ranveer Singh. Just like our all-new SUV, the Kylaq campaign will resonate with those who aspire for something more than the ordinary.” 

Paritosh Srivastava, CEO, Saatchi & Saatchi and Publicis India, said, “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with the roll-out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”