Adani Group has rolled out a campaign 'Journey of Dreams' which is part of its 'Hum Karke Dikhate Hain' (we will do it) series. The campaign underscores how Adani Ports enables businesses large and small to thrive by providing seamless connectivity and world-class facilities.

Conceptualised by Ogilvy, the campaign consists of an ad film. The film opens with a tender moment between a young father and his daughter, watching a ship sail toward the horizon. Curious, the little girl asks, “Jahaaz mein badi badi cheezein jaati hai na, papa?” (Ships carry big things, right?), to which the father gently replies, “Isme bade bade sapne bhi jaate hain” (They also carry big dreams). This simple exchange sets the tone for a story of ambition and hope, told through the powerful medium of shipping and logistics. As the narrative unfolds, we see how Adani Ports enables the beautifully handcrafted Namda toys, a traditional wool-felting craft from the Kutch region of Gujarat, created by the father to find international markets. The father’s journey becomes a symbol of countless small business owners whose aspirations take flight, made possible by the seamless connectivity and global reach provided by Adani Ports.

What we think about it: Tugs at the heart with its simple yet powerful storytelling. It beautifully captures how small businesses find global wings with the right support. The film turns ports into more than just gateways but showcases how they become vessels of hope and ambition.

Ajay Kakar, head – corporate branding, Adani Group, said, "At Adani Ports, we are not just facilitating the movement of goods; we are creating pathways for dreams. Our commitment to providing world-class facilities and seamless connectivity ensures that both large and small businesses can flourish, driving economic growth and improving the lives of millions of Indians. This film beautifully illustrates how our ports act as beacons of hope, transforming dreams into reality and nurturing the aspirations of countless individuals and families across India.”

Piyush Pandey, chief advisor, Ogilvy India, added, “Big companies and big projects are never big enough unless they care for the community at large. A second piece in the series of human transformation stories, the Ports campaign captures Adani’s spirit of doing business with a human touch and how it positively impacts the common man.”