Zepto has rolled out a campaign '360-degree Protection, Delivered In 10 Minutues' to showcase the availability of Procter & Gamble's Whisper's period panty offering.

The campaign features an ad film set in an amphitheatre, where a group of college girls prepares to perform Bharatanatyam. One of the girls, on her period, communicates through Bharatanatyam gestures to her friend, who is present in the audience, indicating she needs a pad. Her friend quickly retrieves sanitary napkins from her bag, but the girl on stage gestures again, signalling she specifically needs a period panty. The friend promptly orders Whisper's period panty, which arrives within 10 minutes, allowing the performer to feel confident and comfortable for the show. The film underscores the product's availability and Zepto's swift delivery service.

What do we think about it: Through a concise and engaging narrative, the film effectively highlighted the product's availability while breaking away from the conventional approach of sanitary napkin advertisements.

The campaign was rolled out on 3 December on YouTube.

CREDITS:

Client: Zepto

Production house: Third Floor Films