Uber has rolled out a campaign, 'Let's Go,' featuring actors Jackie Shroff and Tiger Shroff.

Conceptualised by FCB India, the campaign comprises a series of four videos, highlighting the brand's different offerings including Uber Moto, Uber Auto, Uber Intercity, and the newly launched Uber Shuttle.

The campaign is aimed to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing people to make better use of their time than worrying about how they would find a transport option.

The series of films showcases how transport has changed since the advent of ride-sharing apps. In the ad films, Jackie shares with his son his commute stories who is conveniently booking an Uber for all his transport needs, juxtaposing the struggles of the past with the ease of the present.

What we think about it: The chemistry and banter between the father-son duo make the films enjoyable to watch. Through their conversations, the brand has perfectly portrayed the brand's offerings and the ease and convenience that comes with it. Lighthearted and fun films to watch.

Ameya Velankar, head of marketing, Uber India, said, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up, Uber believes that there’s always a simpler way to move—literally at the tap of a button. To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs."