International Gifts Platform (IGP) has extended its 'Amazing Gifts, Samay Par' (amazing gifts at the right time) campaign, to highlight how a well-timed, thoughtful gift can leave a lasting impression in any era. 

Conceptualised by Talented, the campaign which consists of a film reimagines the timeless challenge of finding the perfect birthday gift, showing that even in the Stone Age, choosing the right present was crucial. The film is set in a prehistoric world where fire is a luxury and stone tools are cutting-edge. It follows a young cave boy who surprises his crush with a delicious cake and blooming flowers from IGP. The film then depicts how the cake becomes the talk of the tribe, winning over every cave dweller at the party. 

What we think about it: By blending the nostalgic allure of old-world charm with a modern twist, the film evokes a compelling 'Back to the Future' vibe. It showcases how creative storytelling can transform a simple message into something unforgettable. The icing on the cake was the wordplay on 'samay' (time), which effortlessly connected the concept of timely gift-giving with a sense of perfect timing.

Tarun Joshi, founder and CEO, IGP, said, “With this second ad in our 'Amazing Gifts, Samay Par' campaign, we wanted to bring a playful twist to the idea of birthday gifting. The Stone Age setting adds a humorous layer to the story, showing that no matter the time period, a well-timed gift can make a big impact. Understanding how important birthdays are, we at IGP are committed to ensuring that your thoughtful gift arrives precisely when it’s needed. Our popular 30-minute and midnight delivery services are tailored to meet this need, making every celebration truly memorable.” 

The brand intends to roll out six more films of the ongoing ‘Amazing Gifts, Samay Par’ campaign. These films aim to creatively mix historical themes to modern-day relevance with a humorous touch. Each film will focus on different occasions like Diwali, Christmas, birthday, anniversary, Valentine's Day and so on, showcasing the timeless essence of gifting. 

Watch the first edition of the campaign here.