Myntra has rolled out a campaign ‘Beauty Made Personal’, featuring actor Alia Bhatt.

The campaign comprises a series of three films. The films address how shoppers discover beauty on platforms  today; from skincare personalisation and product authenticity to the adoption of global trends like K-Beauty.

Each film showcases a relatable moment of confusion in a shopper's beauty journey, resolved by Myntra Beauty to bring this to life. Bhatt features across all three films as a familiar, reassuring presence, introducing platform features and shifting the tone from overwhelm to clarity.

What we think about it: The film series smartly captures the confusion of modern beauty shopping but they solely rely on Bhatt’s star power. 

Neha Gulati, senior director - brand marketing, Myntra, said, “Beauty discovery today is becoming more intent-led, with shoppers seeking greater clarity and confidence as they navigate routines, ingredients, and evolving trends. With Beauty Made Personal, we are bringing alive Myntra Beauty's focus on simplifying this journey through strong selection and technology-driven discovery experiences. Alia's cultural relevance and relatability make her a compelling voice for the campaign, helping us connect meaningfully with a new generation of beauty consumers."

The campaign released on 22 April.