Aprilia India has rolled out the third edition of its RS457 campaign 'Feel the Thrill' featuring actor John Abraham.

The campaign which consists of an ad film delves into the emotional core of riding, further exploring the powerful connection between riders and their Aprilia RS457.  

Conceptualised by Centrick, the film showcases fast-paced visuals that evoke a deep sense of longing and the thrill of high-performance riding. Through Abraham, it brings alive the excitement that comes with riding the Aprilia RS457, capturing the essence of the bike’s promise to deliver unparalleled performance and adrenaline-pumping experiences. Abraham voices out his excitement to hit the top speed, ace the apex while scrapping the knee, and the bike’s flawless support to provide a riding experience derived from its MotoGP lineage. The film creates a powerful connection between the thrill of riding and how that adrenaline transforms life into an exhilarating playground.

What we think about it: It captures the raw thrill of high-performance riding, blending intense visuals with emotional depth. The film does a good job of taking the viewers on a journey into the essence of craving the sports bike experience, offering more than just a product promotion. The film's cinematic visuals were captivating and aimed to build an emotional connection with its audience.

Diego Graffi, chairperson and managing director, Piaggio Vehicles, said, “The Aprilia RS457 has proven over the year to be the absolute best in its segment. The ad films  we have released so far with the RS457 have been clutter breaking and deeply resonate with the  rider community. The new ad film ‘Thrill’ showcases the very reason a biker falls in love with his  bike and John has done an incredible job to bring it out so beautifully on screen.” 

Apoorva Saigal, associate vice president - corporate communication and two-wheeler marketing, Piaggio Vehicles, added, “By showcasing the ‘Thrill’ of riding the Aprilia RS457, we hope to inspire riders to safely and responsibly push their limits, explore new horizons, and experience the rush of adrenaline that comes with riding one of the most powerful and capable bikes in its class. Our  first two ad films of this series, ‘Fun’ and ‘Lust’ have been very well received and I am sure that  ‘Thrill’ will be the most exciting segment so far.”