Kia India has rolled out a campaign '#KiaInspiringDrive', to highlight its driving experience app.

Conceptualised by Innocean Worldwide, The ad film follows a young girl evaluating parents' driving skills in a classroom setting for 'K.I.D. Evaluation Day'. Through her perspective, we see how the Kia Connect App tracks and rewards smart driving habits. The girl grades her parents on traffic rules and safety measures, highlighting the #KiaInspiringDrive program. The film ends with a catchy song from the woman driver, celebrating her high score and commitment to road safety.

What we think about it: Stands out with its engaging role reversal narrative and its focus on a woman driver excelling in a traditionally male-dominated activity, showcasing progressive values. By using a classroom setting and a catchy song, the ad effectively highlights the Kia Connect App's features and entertainingly promotes smart driving habits.

The film was rolled out on YouTube and Instagram on 1 July.