The latest campaign for Abu Dhabi’s Yas Island, 'Zindagi Ko Yas Bol' (Say Yas to Life), brings together the lead cast of the 2011 movie Zindagi Na Milegi Dobara for a much-anticipated reunion.

The campaign celebrates the spirit of adventure and friendship that makes the original so iconic and memorable even fourteen years after the release of the film.

With the campaign showcasing the trio embarking on a brand-new adventure packed with thrills on the Island, this is perhaps the closest thing to a sequel that the movie's multitude of fans will be getting in a long time.

The campaign kicks off with a teaser, marking the beginning of a five-episode series that takes the trio across the Island for further exciting adventures that capture the essence of living life to the fullest

A couple of days back, the movie’s stars took to Instagram to post a picture of their upcoming collaboration, sparking a flurry of reactions on social media, with many fans expressing hope that it might be a sign of the long-awaited sequel to the film. Some others speculated that the reunion was more likely for an advertisement.

What we think about it: The campaign succeeds in recreating the vibe of the movie, with the spirit of camaraderie between the characters and inside joke references from the original keeping the fun quotient intact. The campaign ends on a promising note while delivering nostalgia, leaving movie fans wanting more. It does also remind us a little bit of the Oppo film which brought back the Wake Up Sid crew together.

Liam Findlay, CEO, Miral Destinations, said, “This campaign is all about celebrating the joy of friendship and adventure, just like the film did 14 years ago. Yas Island is the perfect place for unforgettable moments, and we’re thrilled to bring this experience to life with Hrithik, Farhan and Abhay.”
 
Filmmakers Zoya Akhtar and Reema Kagti, who co-wrote the script for the series, added, “We are excited about this collaboration with Yas Island, and it’s amazing to see how the film still connects with people so many years later. At its heart, the film has always been about stepping out of your comfort zone and living life to the fullest and we are grateful for all the love it receives.”
 
The campaign teaser was released on social media on 3 March.