Tata Play has rolled out a campaign, 'Phone ko TV banao,' (Make your phone into a television).

Conceptualised by Ogilvy, the campaign consists of a series of three films. Built on the insight that most Indian households have just one television and how difficult it becomes to watch any programs amidst all the distractions and chores, the films showcase how people can turn their phones into a TV with the Tata Play app.

What we think about it: The brand takes a humourous route to highlight its offerings. With the films built on relatable narratives, the films have driven the message home effectively.