Mercedes-Benz India has announced a multi-year title partnership with the Indian Padel Tour (IPT) for the 2026–27 season.

The strategic partnership has been enabled by Fuse India, Omnicom Media's sports and entertainment agency. Underscoring the growing convergence of sport, lifestyle and premium experiences, the association reflects Mercedes-Benz India's continued focus on building meaningful cultural connections with emerging communities. 

The Mercedes-Benz Indian Padel Tour 2026–27 season will feature 19 tournaments across 10 cities, comprising 10 City Opens, five Grand Slams and four Special IP events. The season will commence with the opening tournament at Mumbai's World Trade Centre from 31 July to 2 August 2026, culminating with the season finale in Bengaluru in June 2027.

Santosh Iyer, managing director and CEO, Mercedes-Benz India, said, "At Mercedes-Benz, the brand desirability extends beyond alluring products to curated experiences and building communities that inspire our customers, creating culture- shaping modern trends. The association with the Indian Padel Tour reflects our commitment to creating such distinctive experiences, championing performance and creating emerging lifestyle trends."

Jigar Rambhia, head, Fuse India, added, “Culture is constantly creating new spaces where brands can build authentic relationships with audiences. Padel is one such space that is witnessing remarkable momentum in India, and this partnership brings together an iconic global brand and the country's premier competitive padel platform at a defining moment for the sport. The most effective partnerships are those that evolve alongside the communities they serve, and at Fuse India, we aim to identify these moments of convergence and shape partnerships that create lasting value for brands and the ecosystem at large.”

Jigar Doshi, co-founder, PadelPark India, remarked, “The Indian Padel Tour was created with a simple ambition: to build the competitive ecosystem that every great sport needs. While participation introduces people to padel, competition inspires them to improve, dream bigger and stay engaged with the sport for years to come. We are proud to welcome Mercedes-Benz India as the Title Partner of IPT. This partnership is not just about supporting tournaments; it is a shared commitment to building the future of padel in India and establishing the country as one of the world’s most exciting emerging markets for the sport.”