Sports marketing, 23 Feb 2026

Chirag Sangai launches ‘a Simple agency'

23 Feb 2026 5:17 PM

Chirag Sangai launches ‘a Simple agency'

The agency will be a part of LoggerHeads Group, contributing to the group's larger integrated advertising and marketing vision.
Having previously collaborated with ABSLI on campaigns such as Boodhe Hoke Kya Banoge and Farhan Akhtar's Ye Akela Hi Kaafi Hai, Hyphen was brought in to brainstorm a new offering.

23 Feb 2026 3:31 PM

HER Insurance assigns its strategy and creation duties to Hyphen Brands

The agency's mandate has been extended beyond communication into shaping the product itself.
Axis Bank's #MotherTonguelish campaign.

23 Feb 2026 11:14 AM

Axis Bank invests in linguistic diversity

Conceptualised by Curatavity, the campaign consists of an ad film.
Karnataka explores curbs on social media use for minors under 16

23 Feb 2026 11:07 AM

After AP, Karnataka mulls ban on social media for minors

CM Siddaramaiah sought the views of vice-chancellors on a proposal to ban mobile phones and social media access for children below 16 years.
Renuka Singh Thakur

23 Feb 2026 11:02 AM

'Have said no to brands post the World Cup win as I didn't have time for training or my family'

Renuka Singh Thakur chats with us about the surge in brand demand, wanting to work with Virat Kohli, and more.
Pavanjit S Bedi

23 Feb 2026 10:45 AM

HUL hands Pavanjit S Bedi a new role

Was global brand vice president since September 2021.
Photo by Total Shape on Unsplash

23 Feb 2026 10:34 AM

Opinion: When disease awareness becomes market expansion

The author states how campaigns need to distinguish between medical need and general body anxiety.

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Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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