Sports marketing, 22 Sep 2026

From left: Raissa Gerona (Revolve Group), Donatella Versace and Mike Karanikolas (Revolve Group).

22 Sep 2026 4:11 PM

Donatella Versace to launch new brand through a JV with Revolve

The designer will serve as chief creative officer of the new joint venture, with beauty products expected to launch first.
The agreement follows Capri Sports' launch of Nova Sports, a grassroots-to-elite football initiative aimed at increasing access to football for girls across India.

22 Sep 2026 2:56 PM

Capri Sports secures 15-year commercial rights partnership for IWL and IWL 2

The partnership with AIFF covers commercial development and marketing for the top two tiers of women's club football in India.
Flipkart's 'Board the Bus to BBD Bagh' campaign.

22 Sep 2026 2:23 PM

Flipkart takes Kolkata's BBD Bagh route for Big Billion Days

Conceptualised by Talented, the campaign comprises an ad film for the e-commerce platform's upcoming sale.
Axis Bank's ‘open' ki aadat pad jaayegi campaign

22 Sep 2026 11:29 AM

Axis Bank makes a case for better banking becoming a habit

Conceptualised by Curativity, the campaign uses seven everyday situations to showcase the convenience offered by the bank's ‘open' app.
Ravi Kishan on 'Figuring Out with Raj Shamani'

22 Sep 2026 11:05 AM

How Ravi Kishan became Gen Z's meme of choice

We analyse how a Gorakhpur MP's inside jokes reached European football clubs and became a ‘viral sensation'.
Vaibhav Pandit

22 Sep 2026 11:03 AM

Opinion: An ad man who brought an Oscar to India

The author explores how Satyajit Ray's years in advertising shaped his approach to design and the art of saying more with less.
Abhishek Karnani at the IAA Leadership Awards

22 Sep 2026 11:00 AM

IAA president reflects on two-year stint

The author writes about how tech, skilling, and vision reshaped marketing's future during his IAA stint.
Ujjivan Small Finance Bank's campaign

22 Sep 2026 10:48 AM

Voice-O-Meter: A step forward, but not enough to break the bias

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
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