Sports marketing, 20 May 2026

Saumya Baijal

20 May 2026 10:57 AM

Opinion: Working-class assertions and how brands must respond to changing power structures

The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.
Bajaj Group's ‘Kathni Karni Ek Si' campaign

20 May 2026 9:09 AM

Bajaj Group celebrates its 100-year journey with Mahatma Gandhi

Directed by filmmaker Rajkumar Hirani and conceptualised by Wondrlab, the ad is crafted using AI.
Rohan Bopanna

20 May 2026 12:30 AM

Pickle, padel and tennis can co-exist in India: Rohan Bopanna

The former Indian tennis player was in conversation with Manifest on the sidelines of an event held by TPL to announce its Kia partnership.

Latest Stories

Saumya Baijal

20 May 2026 10:57 AM

Opinion: Working-class assertions and how brands must respond to changing power structures
Bajaj Group's ‘Kathni Karni Ek Si' campaign

20 May 2026 9:09 AM

Bajaj Group celebrates its 100-year journey with Mahatma Gandhi
Rohan Bopanna

20 May 2026 12:30 AM

Pickle, padel and tennis can co-exist in India: Rohan Bopanna
The platform comes as Indian brands across beauty, wellness, FMCG, lifestyle and consumer goods eye expansion into Japan.

19 May 2026 2:46 PM

AnyMind Group launches AI-powered platform to help Indian brands expand into Japan

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Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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