Sports marketing, 14 Aug 2024

Kantar unveiled its ‘Uncovering consumer decision making in digital commerce’ report

14 Aug 2024 6:51 PM

Online buyers more price sensitive and avail more offers compared to offline buyers: Kantar report

When it comes to selecting a digital payment instrument, ‘brand reputation’ is the primary factor, according to the report.
Lakshmi Narayanan B

14 Aug 2024 4:40 PM

Want to celebrate the World Cup win: Ceat’s Lakshmi Narayanan

The chief marketing officer talks to us ahead of the Ceat Cricket Rating Awards which will be held in Mumbai on 21 August.
PR Professionals and E-Gaming Federation logos

14 Aug 2024 2:38 PM

E-Gaming Federation appoints PR Professionals for PR duties

The account will be handled by the agency's Gurugram office.
Varun Dhawan for Center Fresh

14 Aug 2024 12:56 PM

Center fresh signs Varun Dhawan as brand ambassador

The brand has rolled out a campaign 'Aage Badh' featuring the actor.
Marco Nazzari

14 Aug 2024 10:30 AM

India can easily have upto five main sports: Marco Nazzari, FIFA

FIFA's director - marketing, brand business intelligence, on brand interest from the Indian market, competing with cricket, and more...
Latest Issue Banner

Latest Stories

Team HUL (above) and Mindshare below

24 Oct 2026 11:55 AM

Emvies 2026: Mindshare, HUL and WPP Media take home the big accolades
Prachi Narayan

23 Oct 2026 1:00 PM

Prachi Narayan joins WPP Media
Dalbir Singh continues his weekly diary for Manifest.

23 Oct 2026 12:27 PM

Producer's Diary by Dalbir Singh
Amazon Music's 'Music se Pyaar Unlimited? Don't settle for less. Go Unlimited' campaign

23 Oct 2026 11:20 AM

Amazon Music turns every moment into a music debate

Most Read

Cred's film featuring Rakhi Sawant

12 Oct 2026 11:29 AM

Voice-O-Meter: Cred's unconventional route breaks the bias
Girish Agarwal

12 Oct 2026 9:02 AM

Media agencies need to spend more time with publishers to understand print better: Girish Agarwal
Ayshwarya Sharma

09 Oct 2026 9:04 AM

LIA 2026: Award the work for its entertainment value, not just the idea behind it
Akhil Raj Gupta and Amit Singh

07 Oct 2026 10:21 AM

Luminary and Manifest to host hands-on AI branding workshop for marketers

Subscribe

* indicates required