Sports marketing, 14 Apr 2026

dentsu X Hell Energy Drink

14 Apr 2026 5:37 PM

dentsu bags integrated marketing mandate for Hell Energy Drink

The account was won following a multi-agency pitch and will be managed by dentsu's Mumbai office.
Preeti S Nayyar

14 Apr 2026 4:42 PM

Preeti S Nayyar exits Universal Music Group; joins Billboard India as an advisor

Nayyar was the senior vice president and business head, UMG, India & South Asia.
The media rights are for the 2025-26 season.

14 Apr 2026 4:04 PM

SPNI secures Indian Football League's television and digital rights

With IFL, SPNI deepens its push to build a full-spectrum football ecosystem and grow fandom in India.
OpenAI's 'Everyday Superheroes' campaign

14 Apr 2026 3:22 PM

OpenAI turns everyday folks into ‘superheroes', with a little help from ChatGPT

The campaign reframes AI not as a futuristic tool, but as an accessible, problem-solving companion for the here and now.
Anne-Isabelle Choueiri

14 Apr 2026 11:16 AM

Anne-Isabelle Choueiri moves to WPP

She moves from The Estée Lauder Companies after a stint of six years.
Shivani Gairola

14 Apr 2026 11:14 AM

The Script Room appoints Shivani Gairola

Her last full-time stint was with Leo Burnett as associate creative director.
Pelki Tshering

14 Apr 2026 10:58 AM

'Growth isn't just about selling, it's also about meaning more'

Titan's Pelki Tshering discusses Tanishq's foray into the category of natural gemstone, their association with Triptii Dimri and more.
Shweta Dalal and Manasi Narasimhan

14 Apr 2026 10:45 AM

Marketing Manifest Stations with Manasi: Episode 13

Shweta Dalal, director - marketing, Nivea, decodes modern beauty marketing and the new growth engines for the legacy skincare brand.
Havells' 'Bano Achhe Fan' campaign

14 Apr 2026 10:15 AM

Anurag Kashyap, Varun Dhawan and Yuzvendra Chahal team up with Havells to show what a real 'fan' is

Conceptualised by TBWA Lintas, the campaign comprises a series of films. 
Standing left to right: Madan Mohare, Josephine Patwal, Sharat Kuttikat. Sitting left to right: Ravi Shankar, Binitha Shajesh, Shajesh Menon and Arindam Roychowdhury.

14 Apr 2026 9:03 AM

Meet Younion, the agency operating in 2030, while the world is in 2026

SPECIAL FEATURE: Younion's leadership shares how their 15-year milestone isn't a pause, but a launchpad to redefine brand experiences.

Latest Stories

The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow
Shabbir Motiwala

12 May 2026 10:07 AM

Opinion: What we are creating isn't a line item
Jio Home's campaign with Mithila Palkar, Palak Purswani, and Barkha Singh.

12 May 2026 2:04 AM

Mithila Palkar, Palak Purswani, and Barkha Singh turn a house into a Jio Home

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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