Winners of the 2026 edition of Manifest Play, a sports marketing awards, were announced on 10 April 2026 through an event in Mumbai.
There were 14 winners and 10 runners-up across categories.
The chief guests for the night were were Diana Edulji, former Indian cricketer, Padma Shri and Arjuna Award winner, who is also part of the ICC Hall of Fame, Sulakshna Naik, former Indian cricketer, and selector, Indian's women's cricket team.
Artsmith had the most wins on the night - three wins and runner-up. The wins came for Global Chess League (Best IP of the Year), Puma x RCB (Best Sponsorship of a Team), and Puma x Usain Bolt (Best Sports PR Campaign of the Year).
ITW had two wins. One was in the 'Best Brand Integration - Broadcast' category for 'Roff Ki Pakad, Magar Ki Jakad', and the other came in the 'Best Talent Partnership' category for Panasonic's 'MS Dhoni - India ka CaptAIn Cool'.
Kinnect had one wins and two runners-up. The win was for Mumbai Indians' WPL 2026 campaign in the 'Best Brand Integration - On- Ground' category.
Capri Sports had a win and runner-up. The win was for 'TSW - The Sports Women' in the 'Best New Sports IP of the Year' category.
FanCode was awarded the 'Best Sports OTT Platform of the Year'.
Emurge's 'The Yellow Box Mystery - Thrissur Titans' was winner in the 'Best Promo - Cricket' category.
Here are all the winners from the night:
| Entry title | Entrant | Category | Winner/Runner-up |
| ROFF KI PAKAD, MAGAR KI JAKAD | ITW | Best Brand Integration - Broadcast | Winner |
| Indian Colours League - Birla Opus Paints | JioStar | Best Brand Integration - Broadcast | Runner Up |
| Mumbai Indians WPL 2026 | Kinnect | Best Brand Integration - On- Ground | Winner |
| Asian Paints Damp Proof | Kinnect | Best Brand Integration - On- Ground | Runner Up |
| Global Chess League | Artsmith | Best IP of the Year | Winner |
| The Sistra Run | Meraki Sports and Entertainment | Best IP of the Year | Runner Up |
| DY PATIL OOH Campaign - ICC Women's ODI World Cup 2025 | WAYS | Best Marketing for a Sports IP | Winner |
| Beyond The Match with KKR | SI | Best Marketing for a Sports IP | Runner Up |
| TSW - The Sports Women | Capri Sports | Best New Sports IP of the Year | Winner |
| Indian Pickleball League | Artsmith | Best New Sports IP of the Year | Runner Up |
| FanCode | Fancode | Best OTT Platform | Winner |
| The Yellow Box Mystery - Thrissur Titans | Emurge | Best Promo - Cricket | Winner |
| Indian Colours League - Birla Opus Paints | JioStar | Best Sponsorship of a Tournament | Runner-up |
| Rexona x ICC Women's ODI World Cup 2025 | Meraki Sports and Entertainment | Best Sponsorship of a Tournament | Winner |
| ICC Men's T20 World Cup 2026 | Hyundai | Best Sponsorship of a Tournament | Winner |
| Puma - Fan On A Billboard x RCB | Artsmith | Best Sponsorship of a Team | Winner |
| UP Warriorz for WPL 2026 | Capri Sports | Best Sponsorship of a Team | Runner Up |
| Drog BABA | Best Sports Podcast | Winner | |
| Breaking Sports with Vivek Sethia | Best Sports Podcast | Runner Up | |
| Usain Bolt x Puma | Artsmith | Best Sports PR Campaign of the Year | Winner |
| Mumbai Indians - WPL 2026 | Kinnect | Best Sports PR Campaign of the Year | Runner Up |
| Panasonic x MS Dhoni - Indian ka CaptAIn Cool | ITW | Best Talent Partnership | Winner |
| Aspora x Yuvraj Singh | Suncity Studios | Best Use of an Athlete(s) | Winner |
| Bolt x Rishabh Pant | Swiggy Bolt | Best Use of an Athlete(s) | Runner Up |
The jury consisted of:
- Aakriti Vohra, global network delegate, LaLiga India
- Abhinav Kumar, global CMO, TCS
- Ajay Dang, president, head- marketing, UltraTech Cement
- Jyoti Kumar Bansal, head - communications, Tata Power
- Namrata Parekh, co- founder, Meraki Sports and Entertainment, CEO- Emami East Bengal FC
- Neeraj Jha, head, sports business, Warner Bros Discovery - India and South Asia
- Neha Parab Kandalgaonkar, vice president and head – corporate communications, Procam International
- Neville Bastawalla, SVP and head - marketing and on air promotions, sports network, Sony Pictures Networks India
- Nishant Kashikar, country manager- India and Gulf, Tourism Australia
- Prasana Krishnan, co-founder, FanCode
- Prachi Narayan, managing partner, Havas Play
- Radhika Varma, co-founder, WAYS (What Are You Saying)
- Tarun Jha, SVP and head - marketing, JSW Steel
- Virat Khullar, head - marketing, Hyundai Motor India
Havas Play was the title sponsor for the event. SI was the fan engagement partner while Jack Daniel's was the 'drinks break partner'.

