Sports marketing, 11 Nov 2026

Maybelline New York's 'Miley' campaign.

11 Nov 2026 3:36 PM

Maybelline gives its iconic tagline a makeover with Miley Cyrus

The beauty brand has updated its 1991 slogan to 'Maybe. We're born with it. Maybe. It's Maybelline' as part of its 'The Beauty of Infinite Possibility' platform with Cyrus through an ad film.
Representatives from TCS and Rio Marathon organizers at the partnership announcement.

11 Nov 2026 1:35 PM

Tata Consultancy Services partners with Rio Marathon as official AI and technology partner

The partnership marks TCS's first marathon sponsorship in Latin America, expanding its global sports portfolio as the Rio event prepares to celebrate its 25th anniversary in 2027.
Google India's ‘Bebo's Day Out With Android' campaign.

11 Nov 2026 12:49 PM

Google India lets Kareena Kapoor Khan ditch the itinerary for a day out with Android

The campaign comprises an ad film.
Shilpa Marodia

11 Nov 2026 12:07 PM

Shilpa Marodia joins Lenovo

Marodia moves from Amazon India, where she was marketing programs, CX FMCG (consumables).
Campa Cola's festive campaign

11 Nov 2026 11:12 AM

Campa Cola celebrates the chaos behind India's festive preparations

Conceptualised by McCann India, the campaign shifts the spotlight from celebrations to the preparations that lead up to them.
Johnnie Walker's ‘A Keep Walking Film' campaign.

11 Nov 2026 11:00 AM

Sabrina Carpenter serves up a highball of Hollywood glamour for Johnnie Walker

Directed by filmmaker Damien Chazelle and produced by Superprime Films, the campaign features a film that forms part of Carpenter's ongoing global partnership with the brand.
IWL (top) and Invesco films

11 Nov 2026 10:44 AM

Voice-O-Meter: IWL breaks the barriers in football while Invesco redefines a father-son tradition

IAA Voice of Change and UNICEF pick the most gender-progressive ad among those covered by Manifest each week.
Dhayan Kumar

11 Nov 2026 10:33 AM

Opinion: Designing digital experiences for India's diverse festive consumers

The author explores how brands can create inclusive festive experiences by adapting digital design to India's diverse cultures.
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Representatives from TCS and Rio Marathon organizers at the partnership announcement.

11 Nov 2026 1:35 PM

Tata Consultancy Services partners with Rio Marathon as official AI and technology partner
Google India's ‘Bebo's Day Out With Android' campaign.

11 Nov 2026 12:49 PM

Google India lets Kareena Kapoor Khan ditch the itinerary for a day out with Android
Shilpa Marodia

11 Nov 2026 12:07 PM

Shilpa Marodia joins Lenovo
Campa Cola's festive campaign

11 Nov 2026 11:12 AM

Campa Cola celebrates the chaos behind India's festive preparations

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