Unilever has partnered with the International Cricket Council through a two-year deal.

Its women's personal care brands - Dove and Rexona, become the ICC’s first dedicated commercial partners for women’s cricket through until the end of 2027.

The announcement was made during a criiio cricket festival event in Dubai on International Women's Day (8 March). The partnership kicks off with the ICC Women’s Cricket World Cup 2025 in India.

The partnership will include the Women’s T20 World Cups, U19 Women’s T20 World Cups and the inaugural Women’s Champions Trophy in 2027.

Jay Shah, chairperson, ICC, said, "This International Women’s Day we are proud to announce a groundbreaking partnership with Unilever, which signifies a pivotal moment for women's cricket. By aligning with a global leader like Unilever and its personal care brands for the ICC’s first ever women’s partnership, we are not only securing valuable commercial support but also reinforcing the growing importance of women's sport on the world stage. This collaboration will empower female cricketers, inspire future generations, and contribute significantly to the continued growth and success of women's cricket globally."

Anurag Dahiya, chief commercial officer, ICC, added, "We are delighted to welcome Unilever’s personal care brands, including Rexona and Dove to the ICC Commercial Partner Programme in this breakthrough partnership. The ICC has taken the forward-thinking approach to pursue more partnerships with a focus on the women’s game, and we are delighted to see this come to fruition through this exciting deal, which not only highlights the growing commercial appeal of women’s cricket but also underlines ICC’s position as one of the pioneers of the women’s sport movement.”

Rohit Jawa, CEO and managing director, Hindustan Unilever, said, "This is an exciting opportunity for Rexona, one of our biggest personal care brands, to tap into a cultural moment, connect with new audiences, and importantly help drive women’s cricket further. The partnership is an ideal fit for the brand, which aims to empower millions with the confidence to move more by delivering superior sweat and odour protection benefits.’’

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