Hyundai Motor Company today announced a multi-year agreement as the official automotive partner of the UEFA Champions League, which kicks off on 8 September. 

The partnership runs to the end of the 2030/31 season.

Hyundai has been a FIFA partner since 1999.

José Muñoz, president and chief executive officer, Hyundai Motor Company, said, “Football has been part of Hyundai for almost 30 years. It brings people together across languages, borders, and generations like almost nothing else. The UEFA Champions League is the best club football in the world, played every week in front of the most passionate fans in Europe. Following Hyundai’s engagement at the World Cup this summer, the UEFA Champions League is an ideal platform to show our beautifully designed vehicles with features fans love. I am from Madrid, so I have watched this competition my whole life. I'm personally excited about engaging with fans across Europe. It's a great time to celebrate the beautiful game with Hyundai."

Xavier Martinet, president and CEO, Hyundai Motor Europe, added, "The UEFA Champions League and Hyundai are both driven by progress, performance, and the ambition to bring people together. We are entering this partnership with our strongest line-up yet. IONIQ 3 is the first of five new models we are launching in Europe this season, designed and developed for our customers here in the region, and it is the car that leads our lineup for the future."

Guy-Laurent Epstein, co-managing director, UC3, said, "We are delighted to welcome Hyundai as an official partner of the UEFA Champions League. Hyundai has a proud history of supporting football at the highest level and a clear belief in its power to bring people together. We look forward to building a partnership that brings that shared ambition to life for fans around the world over the coming years."