Special feature, 29 Jul 2024

Raj Kamble, founder and CCO, Famous Innovations

29 Jul 2024 6:10 PM

The history behind SBI's 'You Only Need One' tagline

SPECIAL FEATURE: We chat with Raj Kamble of Famous Innovations and SBI's former CMO Dinesh Menon to understand how YONO was conceptualised.

Latest Stories

HiveMinds and Dr Reddy's

15 Jun 2026 3:48 PM

Dr Reddy assigns its integrated digital duties to HiveMinds 
Sambit Mohanty

15 Jun 2026 3:43 PM

Sambit Mohanty moves to Yaap
Renuka Singh Thakur

15 Jun 2026 2:34 PM

Hell Energy Drink signs Renuka Singh Thakur
Spotify India's 'Discover on Spotify' campaign.

15 Jun 2026 10:36 AM

Spotify India gets Isaac Newton and Archimedes dancing to new discoveries

Most Read

The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners
Rohit Kapoor

28 May 2026 9:55 AM

Have the humility to not prescribe too much to the marketing team: Rohit Kapoor
Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

Subscribe

* indicates required