BC Web Wise has been appointed as the integrated digital agency for Sobisco, the flagship brand of Kolkata-headquartered Sona Biscuits. 

The account was awarded following a multi-agency pitch.

The mandate includes social media strategy and management, content creation, campaign development, influencer marketing and digital media.

The agency will focus on strengthening Sobisco’s digital presence and consumer engagement, particularly across its core markets in eastern and central India.

With more than 35 years of history, Sobisco offers a portfolio spanning biscuits, cakes, rusks, wafers, snacks and noodles, with a presence across 19 states. The agency appointment comes as the brand looks to expand its reach, following the announcement of Amitabh Bachchan as its national brand ambassador.

BC Web Wise will develop digital campaigns around regional insights, culturally relevant storytelling and everyday snacking occasions, targeting consumers across generations.

The account adds to BC Web Wise’s portfolio of FMCG clients.

Shayesta Shahzabeen, AVP, client excellence and strategy, BC Web Wise, said, "What stood out to us was the richness of Sobisco's portfolio and the role it already plays in millions of everyday moments. Our strategic focus is to move beyond product communication and build a distinctive digital brand that celebrates the rituals, behaviours and shared moments that make snacking such an integral part of everyday life."

Anuja Bharadwaj, creative director, copy, BC Web Wise, added, "The most exciting part of this partnership is that Sobisco already has an authentic place in people's everyday lives. From chai breaks and family conversations to celebrations and shared rituals, the brand is woven into moments that matter. Our creative ambition is to build on those existing behaviours and shape a digital-first brand world that feels culturally relevant, socially native and rooted in everyday life."