Pr, 14 Oct 2025

The new vertical will cater exclusively to high-velocity entertainment ecosystems spanning Bollywood, OTT platforms, celebrities, creators, musicians, and elite sports.

14 Oct 2025 1:49 PM

The Other Circle launches Cavalry

The unit aims to channel TOC's narrative expertise into driving resonance that outlasts the cycle of fleeting trends.
Divanshi Gupta

14 Oct 2025 10:51 AM

Opinion: Independence in marketing strategy - building brands beyond paid media

The author argues that real marketing strength comes from brands that thrive beyond paid media, driven by story, community, and content.

Latest Stories

HiveMinds and Dr Reddy's

15 Jun 2026 3:48 PM

Dr Reddy assigns its integrated digital duties to HiveMinds 
Sambit Mohanty

15 Jun 2026 3:43 PM

Sambit Mohanty moves to Yaap
Renuka Singh Thakur

15 Jun 2026 2:34 PM

Hell Energy Drink signs Renuka Singh Thakur
Spotify India's 'Discover on Spotify' campaign.

15 Jun 2026 10:36 AM

Spotify India gets Isaac Newton and Archimedes dancing to new discoveries

Most Read

The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners
Rohit Kapoor

28 May 2026 9:55 AM

Have the humility to not prescribe too much to the marketing team: Rohit Kapoor
Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

Subscribe

* indicates required