Havas Life Mumbai, the healthcare agency of Havas India, has partnered with Shobiz, its experiential arm, to offer integrated, end-to-end experiential solutions for healthcare and pharma brands in the country.

The move comes when India’s healthcare and pharmaceutical communications landscape is at an inflection point, with rising scientific innovation pushing the industry beyond conventional messaging towards engagement that is medically robust, experience-led, compliant and measurable. 

The collaboration combines Havas Life Mumbai’s strength in health and medical communications with Shobiz’s capabilities in experiential design and execution. Together, the agencies aim to function as a unified partner, bridging strategy and on-ground delivery to create more cohesive engagement models.

Through this partnership, the two agencies intend to reshape how healthcare brands connect with key stakeholders, including healthcare professionals (HCPs), patients and caregivers. The focus is on building experiences that are scientifically credible, creatively driven, compliant with industry regulations and designed for measurable outcomes.

The offering will include next-generation engagement formats such as immersive virtual, augmented and mixed reality simulations, AI-powered interactive tools and data-led platforms, to set new benchmarks for effectiveness in the sector.

With this move, Havas Life Mumbai and Shobiz are looking to elevate experiential engagement in healthcare and pharma, while also influencing how medical science is communicated and experienced in India.

With this partnership, Havas Life Mumbai and Shobiz aim to not only elevate experiential engagement for healthcare and pharma brands but also shape the future of how medical science is communicated, experienced, and acted upon in India.

Charles Houdoux, global chief client officer, Havas Health, CEO APAC-LATAM, said, “By uniting the scientific rigour and healthcare leadership of Havas Life Mumbai, with the transformative power of experience design from Shobiz, we are redefining how the industry engages with healthcare professionals. This collaboration is not simply about communication or events — it is about building a new paradigm where knowledge, emotion, and experience converge to accelerate the understanding and adoption of innovation. Together, we are shaping a more connected, more immersive, and ultimately more impactful future for healthcare engagement — one that drives better decisions, deeper trust, and improved patient outcomes.”

Rana Barua, group CEO, Havas India, SEA & North Asia (Japan and South Korea) added, “The collaboration between Havas Life Mumbai and Shobiz brings together two extraordinary powerhouses, one rooted in deep medical intelligence, the other in experiential innovation at scale. This partnership enables us to move beyond traditional engagement and create truly differentiated, more desirable experiences for the world of health & wellness. This is the future of experiential healthcare in India, and we are proud to be leading it.”

Dorelle Kulkarni, managing director, Havas Life Mumbai, said, “Healthcare brands today need far more than communication—they need experiences that simplify complex science, inspire action, and build long-term trust. Our partnership with Shobiz brings together deep medical intelligence with world-class experiential capability, allowing us to create transformative, insight-led engagements that are impactful and measurable. Together, we are setting a new standard for health experiences in India.”

Sameer Tobaccowala, CEO, Shobiz, added, “The future of healthcare engagement lies at the intersection of scientific credibility and immersive, thoughtfully curated experiences. By combining Shobiz’s legacy of delivering large-scale, technology-driven experiential solutions with Havas Life Mumbai’s deep understanding of the healthcare ecosystem, we are uniquely positioned to offer clients truly integrated and compliant engagement platforms that deliver tangible business outcomes and move the industry forward.”