Peerless Hospital has appointed Liqvd Asia for its marketing campaign aimed at promoting its emergency ward services. 

With a focus on establishing top-of-mind recall (TOMR) among patients, the agency intends to leverage its expertise to enhance awareness by spotlighting the hospital's facilities and medical staff.

The campaign conceptualised by Liqvd Asia aims to highlight the crucial importance of having a reliable healthcare provider during emergencies, utilising outdoor print and above-the-line (ATL) activities. 

Drawing from the insight that emergencies can strike unpredictably and affect anyone, the initiative emphasises Peerless Hospital's readiness to handle such situations 24x7. 

Through statistical data, it underscores the way Peerless Hospital stands as a beacon of hope in such critical times, offering a pathway from crisis to recovery. With the message - 'the emergency expert', the campaign seeks to drive recall and encourage the public to choose Peerless Hospital for their emergency care needs.

Ravindra Pai, deputy managing director, Peerless Hospitals, said, "At Peerless Hospital, our priority is to ensure top-quality care for every patient. We are committed to providing the highest standard of treatment, ensuring that everyone who visits our facility leaves with a sense of satisfaction and well-being. Liqvd Asia’s impeccable reputation and capabilities made them the automatic choice for crafting and promoting the campaign. It allows us to amplify our message and reach more individuals in need of emergency services. We are confident that this collaboration will not only increase awareness about our 24x7 exceptional emergency ward but also reinforce our dedication to providing compassionate healthcare."

Monish Sanghavi, business head, Liqvd Asia, added, "At Liqvd Asia, we believe that health is paramount and it is our core belief to prioritise the well-being of individuals. Joining forces with Peerless Hospital for this campaign is a testament to our shared commitment to excellence in healthcare. This campaign is particularly close to our hearts as it aligns with our mission to educate and disseminate the right information so that no one is deprived of expert care in case of a medical emergency. We chose the path of honesty by sharing real-world numbers to elevate awareness about Peerless Hospital's world-class emergency services and empower individuals to make informed decisions about their healthcare needs when it matters."