Alembic CSR, the corporate social responsibility foundation of Alembic Pharmaceuticals, in partnership with Havas Life Mumbai, the healthcare communication vertical of Havas India, has launched an AI-enabled platform called ‘LullabAI’. 

This platform aims to empower speech-impaired mothers by enabling them to create personalised lullabies for their babies.

‘LullabAI’ employs advanced AI technology to transform short voice samples from speech-impaired mothers into soothing lullabies. 

Through data cleaning, augmentation, and model training techniques, the platform captures the essence of the mother’s voice and applies it to a library of pre-recorded lullabies. 

This process ensures a personalised and culturally relevant experience for the mother and her child. The resulting lullabies can be played by the mother (or any user of the website) at any time, offering a unique way to bond with the baby.

This platform was developed in collaboration with Perpetual Block, a Pune-based tech company specialising in emerging technologies. The project, which took six months to complete, was spearheaded by Rajeev Raja, founder and soundsmith, Brandmusiq, and Anmol Bhave, a national award-winning sound designer.  Raja and Bhave's expertise aimed to ensure that the platform is both simple to use and transformative in its impact.

Alembic CSR aims to reinforce its dedication to women’s health and inclusivity through this initiative. It also aligns with its broader mission of supporting and empowering women through innovative campaigns and platforms.

Atul Suri, senior vice president and SBU head, Alembic Pharmaceuticals, said, “We are thrilled to introduce ‘LullabAI’ under our always-on initiative of #ForHerWithHer as a testament to our commitment to empowering mothers with a deep sense of purpose. ‘LullabAI' exemplifies how technology can be used to create an everlasting bond between a mother and her child."

Artica Rajpal, associate vice president and business head, Alembic Pharmaceuticals, added, "This initiative is a beautiful example of using tech to enhance lives and promote inclusivity. We believe every mother deserves to share her unique voice with her child, and ‘LullabAI’ makes that possible."

Sachin Talwalkar, chief creative officer, Havas Life Mumbai, India, said, "Working on ‘LullabAI’ has been an incredibly rewarding journey. It made us push the boundaries of tech by re-inventing it to enable a maternal experience that’s profound and essential for early childhood development. It opens many possibilities for mothers and women, at large.”

Sangeeta Barde, CEO, Havas Life Mumbai, India and regional head, Havas Life Dubai (Middle East), added, “Our collaboration with Alembic CSR reflects our commitment to leveraging technology for social good and positively impacting business. ‘LullabAI’ is not just about innovation; it’s about touching lives and creating meaningful connections. We are proud to be part of a project that brings such joy and empowerment to mothers.”