Zee5 has announced the elevation of Apoorva Mehandiratta as vice president – marketing.

She was previously director – marketing and joined the media company in 2021.

Mehandiratta will lead marketing for Hindi and Marathi content, along with overall content brand development across the platform. 

Mehandiratta said, “It has been an incredibly rewarding journey so far, and I’m thankful for the trust and opportunities that have shaped my growth over the years. As audiences continue to seek authentic and culturally rooted stories, I’m excited to contribute towards building stronger brand conversations and deeper viewer connections in this evolving entertainment ecosystem.”