NPCI rolled out a print ad in The Hindustan Times on 26 January on Republic Day. 

The front-page ad featured a QR code and highlighted the strides in digital payments across various sectors, from educational institutions to toll booths. Scanning the illustration activated an interactive experience where a car journeyed through these milestones of progress, accompanied by the patriotic tune 'Saare Jahan Se Acha' as the background score. 

Enormous was the creative agency that worked on the ad.

What we think about it: A highly creative approach to stand out in print advertising, making it both engaging and impactful, while effectively showcasing how the digital payments app has driven the nation’s progress.