Amazon Prime Video and the NBA has announced an 11-year media rights agreement, beginning with the 2025-26 NBA season. 

With this deal, Prime Video will present global coverage of 66 regular-season NBA games, including an opening week doubleheader, a new Black Friday NBA game, and all games from the knockout rounds of the Emirates NBA Cup.

Prime Video also acquires rights to exclusive coverage of every game of the postseason SoFi NBA Play-In Tournament, first and second-round playoff games, and Conference Finals in six of the 11 years of the deal. 

They will distribute its package of games in India along with the USA, Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland. This expanded package includes at least 20 additional primetime regular season games each year, a Conference Finals series each year, and the NBA Finals in six of the eleven years.

As part of the agreement, Prime Video Channels will also be the strategic partner and third-party global channels store destination for NBA League Pass, the NBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.

Prime Video will present live NBA pregame, postgame and halftime shows as part of its coverage, with additional details around talent and production to be announced later. It will also stream half of all NBA Summer League games, as well as a package of WNBA and NBA G League regular-season and postseason games.

Adam Silver, NBA commissioner, said, “The digital opportunities with Amazon align perfectly with the global interest in the NBA. And Prime Video’s massive subscriber base will dramatically expand our ability to reach our fans in new and innovative ways.”

 Mike Hopkins, head of Prime Video and Amazon MGM Studios, said, “NBA and WNBA basketball will serve as yet another cornerstone of the robust sports business our Prime Video team has built in just the last six years. When combined with our original films and shows; partner streaming services; licensed content; and rent or buy titles – our sports offering is a major driver of Prime Video’s evolution into a genuine one-stop shop for everything our customers want in video.”

Jay Marine, global head of sports, Prime Video, added, “We are proud to be the first exclusive streaming partner for the NBA, bringing Prime members across the globe to one of the most exciting and most popular sports in the world. With 66 regular season games, the NBA Cup, the Play-In Tournament, more than 20 playoff games every year, and NBA League Pass, we’re giving basketball fans around the world more ways than ever to watch the action. Over the past few years, we have worked hard to bring the very best of sports to Prime Video and to continue to innovate on the viewing experience. We’re thrilled to now add the NBA to our growing sports lineup, including the NFL, UEFA Champions League, NASCAR, NHL, WNBA, NWSL, Wimbledon, and more. We are grateful to partner with the NBA, and can’t wait to tip off in 2025.”