Warner Chappell Music (WCM), the global publishing arm of Warner Music Group (WMG), has announced the launch of direct operations in India, marking a shift from its earlier sub-publishing model to a full-scale, direct-to-market presence.

Jay Mehta, who has served as managing director, Warner Music India since 2020, will lead the new division. 

In an expanded role, Mehta will oversee both recorded music and publishing operations across India and neighbouring South Asian markets under a unified leadership structure.

He will report jointly to Guy Moot, co-chair and CEO, WCM, and Lo Ting-Fai (Lofai), president, Warner Music APAC.

The launch comes amid strong growth in India’s music economy. 

According to data from CISAC, domestic creator collections rose 42% year-on-year to INR 7 billion (approximately US$75 million) in 2024. India is now the world’s 15th largest recorded music market, as per IFPI.

At the same time, the domestic music landscape is evolving. While Bollywood soundtracks previously accounted for around 80% of digital consumption, their share has fallen to less than half, with independent and non-film music gaining traction. Domestic repertoire now represents 89% of all music streaming in India, as the market transitions from an advertising-supported model to paid subscriptions.

Robert Kyncl, CEO, WMG, said, “India is a key part of our global growth strategy, and the talent emerging there is truly world-class.  By bringing our publishing and recorded music operations under Jay Mehta’s proven leadership, we’re creating a unified powerhouse that can better serve creators and fans alike.  This is the right moment to double down on our investment in India’s vibrant creative economy."

Moot added, "India has some of the most talented songwriters in the world, and they are increasingly making their mark globally.  What excites us most about this move is not just the expansion of our presence but the opportunity to help shape an evolving publishing ecosystem that truly works for creators and ensures their music is heard, protected, and rewarded everywhere.  With Jay Mehta at the helm and our global team behind him, our songwriters couldn’t be in better hands.”

Mehta said, "India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity. We’re now positioned to offer Indian creators the sophisticated resources and international reach that only a world-leading publisher can provide, ensuring their music resonates on a global stage."