Media , 21 Aug 2024

Skoda's Kylaq is scheduled to launch in February 2025

21 Aug 2024 11:45 PM

This was a 100% PR job and has been very well executed: Škoda's Petr Janeba on its Kylaq 'campaign'

The brand director of Škoda Auto India chats with Manifest about the extended one-year 'campaign' for the Kylaq, and more...
Swati Bhattacharya

21 Aug 2024 7:37 PM

Swati Bhattacharya to join GCPL's Lightbox

Was FCB India's creative chairperson till February 2024.
Shweta Mehrotra

21 Aug 2024 6:09 PM

Tute Consult elevates Shweta Mehrotra as vice president

She was lead-strategy and operations.
Grapes Worldwide enters international market

21 Aug 2024 5:08 PM

Grapes Worldwide forays into the UK market

This marks the agency’s first-ever international office.
Interactive Avenues and Super League Kerala

21 Aug 2024 1:27 PM

Super League Kerala assigns its creative and media duties to Interactive Avenues

No multi-agency pitch was involved for this account win and will be handled by Interactive Avenues' Mumbai office.
97% of the Indian OTT audience watches content on their smartphones

21 Aug 2024 1:09 PM

India's OTT audience hits 547 million but active paid users remain stagnant: Ormax

The growth is driven entirely by a 21% surge in the AVOD segment, while paid subscriptions saw a 2% decline, according to the report.
Ruturaj Gaikwad

21 Aug 2024 10:35 AM

Blackberrys collaborates with Ruturaj Gaikwad

The brand released a campaign to showcase the collaboration.
62% of young Indians state that AI will moderate social media within the next decade

21 Aug 2024 10:26 AM

Gen Z follows constructive chaos, fan authority, empathetic tech and a soft feminist revolution

Virtue Worldwide's study aims to decode Gen Z for brands and marketers.
Sprite's 'Thand Rakh at Home' campaign

21 Aug 2024 10:20 AM

Sprite becomes Vedang Raina's ultimate partner to chill

Rolls out a campaign 'Thand Rakh At Home,' conceptualised by Ogilvy.
Navaneeth LV

21 Aug 2024 10:08 AM

Every digital publication needs to go behind a paywall: Navaneeth LV

The CEO of the The Hindu Group, discussed print business growth, digital subscription strategies, Sportstar's nostalgia, and more...

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