Media , 21 Apr 2026

Hephzibah Pathak

21 Apr 2026 10:39 AM

Hephzibah Pathak named CEO, WPP Creative India

She will continue in her current position as executive chairperson, Ogilvy India.
Pepsi campaign

21 Apr 2026 10:30 AM

Pepsi rewrites the rules of football with its fans

The campaign features David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas, Florian Wirtz and Gordon Ramsay.

Latest Stories

The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow
Shabbir Motiwala

12 May 2026 10:07 AM

Opinion: What we are creating isn't a line item
Jio Home's campaign with Mithila Palkar, Palak Purswani, and Barkha Singh.

12 May 2026 2:04 AM

Mithila Palkar, Palak Purswani, and Barkha Singh turn a house into a Jio Home

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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