Spotify has rolled out its ads manager offerings in India, introducing a self-serve advertising platform that allows businesses to plan, create, and measure campaigns across audio, video, and display formats.

The launch expands access to Spotify’s advertising inventory to a broader range of advertisers, including enterprises, agency-led brands, startups, D2C companies, and small and mid-sized businesses.

Campaigns can be activated through credit card or prepaid options, with ad credits also available via invoicing.

The platform provides advertisers with direct control over campaign setup, management, and optimisation, enabling campaigns to go live within minutes. It supports audio, video, and display formats delivered across music and podcasts through both in-feed and in-stream placements.

The ads manager includes tools such as split testing, which allows advertisers to compare creative performance across metrics like completion rate, click-through rate, video view expand rate, and cost per click. An automated bidding feature uses machine learning to adjust bids in real time based on market conditions.

Measurement tools include first-party solutions such as Spotify Brand Lift, Spotify Pixel, and Conversions API, along with third-party integrations including IAS, DoubleVerify, Appsflyer, Kochava, and Branch.

Arjun Kolady, head - sales, Spotify India, said, “Spotify sits at the intersection of two powerful forces for advertisers — an audience that is in fan mode, with high intent, high emotion, and high recall, and an evolving platform where culture is created, discovered, and amplified across audio and beyond. With Spotify Ads Manager now live in India, we are making it possible for brands of every size — whether you are a CMO at an enterprise brand, a media agency buyer, or a growing D2C business — to reach these audiences directly and drive measurable impact. And for India's musicians, labels, artist managers, and podcasters, this is equally significant — Spotify ads manager gives them the tools to promote their work and connect with a global audience directly from India.”