Recrd has announced a partnership with Shemaroo Entertainment, as part of its ongoing efforts to drive a new wave of social engagement led by blockchain tech. 

The move will see Shemaroo Entertainment transform its catalogue of Bollywood movies and music into unique digital collectibles. 

This collaboration aims to unlock blockchain-powered monetisation and offer fans exclusive access to unique content and experiences tied to their favourite movies. 

Through this strategic partnership, Shemaroo Entertainment will launch a series of digital collectables from its Bollywood film library, including popular titles like Jab We Met, Khakee, Golmaal Returns, and Masti, among others on Recrd’s platform. 

This collaboration is further expected to change how users interact with Bollywood content, by providing an avenue for engage-and-earn opportunities through RECRD’s proprietary dynamic video responses feature - REBND (Rebound). 

Recrd intends to stay at the forefront of a new wave in digital interaction, offering a platform where creators can post and monetise their content through blockchain technology. 

Arghya Chakravarty, COO, Shemaroo Entertainment, said, ‘’Our partnership with Recrd marks a significant milestone as we become the first Indian media company to adopt the innovative SocialFi platform. This bold step positions us as a pioneer in the integration of blockchain technology within the entertainment sector, setting new standards for global media. By leveraging these advancements, we empower our audiences to connect with their favorite films in exciting and immersive ways, enhancing user engagement and content monetisation. We are eager to explore the transformative possibilities this collaboration will unlock for the industry, solidifying Shemaroo Entertainment's role as a trailblazer in the future of digital content.”

Anoir Houmou, co-founder and CEO, Recrd, said, “As a global SocialFi platform, we are ushering in a new wave of monetisation for the USD 250 billion creator economy. Our strategic partnership with Shemaroo Entertainment and foray into India allows us to bring some of Bollywood’s most-loved IPs to a global user base, while empowering the country’s massive base of digital creators and influencers to monetise content and create their own success stories. With digital users preferring to engage directly with their favourite creators, our proprietary Rebnd feature allows this through dynamic video interactions, as opposed to plain comments or likes. Our integration on the Sui Blockchain will be key to bringing greater transparency and creating an ecosystem where every interaction is mutually rewarded.”