Media , 16 Feb 2026

The Right Draft 2026 reveals persisting pay and credit gaps for screenwriters in India

16 Feb 2026 5:39 PM

74% screenwriters feel they are not paid fairly: Tulsea-Ormax report

The Right Draft 2026 reveals pay and credit gaps persisting for Indian screenwriters, even as AI begins reshaping writing workflows.
Blissclub's campaign to highlight its debut into menswear.

16 Feb 2026 4:32 PM

Blissclub strips back the rules to bring men into the fold

The campaign consists of three ad films.
Madhurendra Malu

16 Feb 2026 1:56 PM

Hyundai Motor India appoints Madhurendra Malu

The auto company has simultaneously excluded Anuraag Singh, vertical head, from its senior management list, effective 16 February 2026.
To highlight its rebranded identity a campaign has been conceptualised by McCann.

16 Feb 2026 11:30 AM

Tata Communications unveils new corporate brand identity ‘Together, limitless'

The purpose-led positioning aims to align employee experience, customer engagement and commercial strategy under a unified narrative.
Ceat Tyres' 'Built For Grip' campaign.

16 Feb 2026 11:02 AM

Ceat Tyres doesn't allow Zoya Akhtar to get the perfect shot for her film

Conceptualised by Ogilvy, the campaign comprises an ad film.
Himanshu Saxena

16 Feb 2026 10:59 AM

Agencies worry about integration far more than clients do: Himanshu Saxena

Saxena on unifying agencies, evolving client demands, and outcome-driven growth in his expanded leadership role.

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ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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