Media , 14 Oct 2025

Titan Watches' #APromiseofTime campaign

14 Oct 2025 7:39 PM

Titan Watches reminds everyone to make time for loved ones

Conceptualised by Ogilvy, the campaign comprises a film.
Air India Express' 'Xplore More, Xpress More with Air India Express' campaign

14 Oct 2025 7:10 PM

Air India Express turns every flight into a journey of expression and exploration

Conceptualised in collaboration with the Omnicom Advertising Group India, the campaign comprises a film.
Rishi Patnaik

14 Oct 2025 6:23 PM

Kult appoints Rishi Patnaik

Joins from Nykaa where he was serving as senior vice president.
Tanishq's 'India Wali Diwali' campaign.

14 Oct 2025 4:39 PM

From across oceans, Tanishq brings the warmth of Indian tradition to global homes

Conceptualised by Lowe Lintas, the campaign comprises an ad film.
This agreement will last for two years.

14 Oct 2025 2:58 PM

Banijay Asia and Talpa Studios enter a collaborative deal for India and Thailand

Through this partnership, Banijay Asia will bring Talpa Studios' shows and creative concepts to broadcasters and streaming platforms.
The new vertical will cater exclusively to high-velocity entertainment ecosystems spanning Bollywood, OTT platforms, celebrities, creators, musicians, and elite sports.

14 Oct 2025 1:49 PM

The Other Circle launches Cavalry

The unit aims to channel TOC's narrative expertise into driving resonance that outlasts the cycle of fleeting trends.
Srijita Das Roy 

14 Oct 2025 12:47 PM

FTA Global appoints Srijita Das Roy 

Roy moves from NP Digital, where she served as director - client services.
Citroën's

14 Oct 2025 10:59 AM

MS Dhoni shows how Citroën Aircross X makes every journey special

The campaign comprises an ad film.
Divanshi Gupta

14 Oct 2025 10:51 AM

Opinion: Independence in marketing strategy - building brands beyond paid media

The author argues that real marketing strength comes from brands that thrive beyond paid media, driven by story, community, and content.
Praveen Kenneth

14 Oct 2025 10:29 AM

‘I don't think goodness and common sense need brand ambassadors'

Praveen Kenneth, founder, Beautiful India, on positioning the brand as ‘conscious luxury' and why homegrown brands must take India global.
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