Spotify has announced the launch of Creative Lab. 

This in-house creative agency aims to leverage the creative, cultural and contextual potential of the platform, to help advertisers reach its hyper-engaged audience. 

This service will be available in 11 markets including India, the US, Brazil, Mexico, Japan, Singapore, Australia, the UK, Germany, France and Italy.

As part of this, the local Creative Lab teams in the markets will provide more regional and nuanced insights, and work closely with brands and agencies to build campaigns through workshops, inspiration sessions, and collaborative ideation and conception. 

In India, brands such as The Coca-Cola Company and Royal Enfield, among others, are already using Creative Lab to strengthen their brand storytelling. 

Arjun Kolady, head of sales - India, Spotify, said, “Spotify inspires artists, creators and advertisers at every stage to do what they do best: create. We currently work with brands to help them reach new customers, strengthen their brand reputation, and deepen trust. Through Creative Lab, we want to focus on providing an additional service that enables brands and agencies to design their campaigns and messaging for the Spotify audience.”