Reliance Broadcast Network (RBNL) announced the launch of 'One Big World' - a shift from standalone verticals to an integrated ecosystem designed to accompany consumers across physical and digital touchpoints. 

Separately, through Big FM Radio, Big News Network, Big Live users, and Big DOOH screens, the media house stated it reached out to 500 million monthly users. 

Through One Big World, the launch also signals an expansion into hyperlocal, vernacular digital, and experiential sectors with the introduction of Big FM One, BIG Experiences, and BIG Vibe.

By eliminating silos between content, distribution, audiences, and brand experiences, RBNL aims to build a multi-platform network optimised for consumer engagement, community building, commerce, and measurable outcomes for advertisers.

One Big World will operate from an upcoming facility in Noida.

Sahil Mangla, chairperson, RBNL, said, "For nearly two decades, Big FM has built deep-rooted trust, hyperlocal relevance, and an unmatched emotional connection with Indian audiences. One Big World is our strategic response to the evolving, non-linear consumer journey. It transforms Reliance Broadcast from a radio broadcaster into an indispensable daily companion — seamlessly integrating radio, news, digital, DOOH, and live experiences into one cohesive, AI-powered ecosystem. Backed by marquee investors and leading business groups, this marks a bold new chapter in building India’s most progressive, connected, and trust-backed media powerhouse."

Ashit Kukian, CEO, RBNL, added, "With One Big World, we are unlocking a new dimension of value for consumers and advertising partners. Brands no longer need to piece together fragmented campaigns. We offer robust, 360-degree, in-house solutions — from content creation to multi-channel distribution and on-ground activations across radio, news, digital, DOOH, and experiential platforms. This unified approach delivers deeper engagement, greater scale, and measurable business outcomes with real ROI."