Dish TV has announced its partnership with Samsung and Nagravision. 

Through Samsung’s TVKey Cloud technology, this initiative aims to deliver secure, premium content directly to Samsung's Connected TVs. 

The new service is integrated into select Samsung TV models, allowing customers to activate Dish TV's Smart+ service directly from their television sets. 

Additionally, users will be able to view linear TV channels and OTT content without needing an external set-top box, making TV viewing more convenient and streamlined.

The 2024 Samsung UHD 8 Series and above models will come equipped with this built-in feature, offering users the ability to choose Dish TV Smart+ as their preferred DTH service through the TV’s interface. 

With on-chip security within Samsung TVs, Nagravision’s TVKey Cloud provides a secure, hassle-free user experience while protecting premium content.

Manoj Dobhal, CEO and executive director, Dish TV India, said, “At Dish TV, we believe in not just adapting to changing needs and innovations but in redefining them. The launch of TVKey Cloud represents a transformative leap for the DTH industry, delivering unmatched convenience and security directly to our customers’ Samsung Connected TVs. Our collaboration with Samsung India and Nagravision sets a new benchmark, prioritising customer needs and reducing new customer acquisition costs.”

Sukhpreet Singh, corporate head- marketing, Dish TV and Watcho, added, “We are thrilled to partner with Samsung India and Nagravision on this revolutionary initiative. By integrating traditional channels and OTT services into a single platform, we offer customers unparalleled flexibility and a wide range of content options, bringing satellite TV and OTT content together in today’s living rooms.”

Nancy Goldberg, executive vice president and CMO, Nagravision, said, “Our collaboration with Dish TV enables them to transform how they deliver secure, high-quality content directly to subscribers' TVs. This launch highlights our commitment to innovation in the media and entertainment industry and supports Dish TV’s goals in offering premium, immersive content without additional hardware.”