Media , 04 May 2024

From left: Ambi Parameswaran, Shashi Sinha, Riyad Mathew and Manoj Sharma.

04 May 2024 7:20 PM

IMC 2024: In print media, quality outreach often takes a backseat to quantity metrics

Panellists debated print ad effectiveness in the digital era, stressing the necessity of a unified metric system for measuring reach.

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Nivedita Lahiri

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FCB Ulka appoints Nivedita Lahiri
The association marks 75 years of F1 and 90 years of KitKat

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The Tourism Australia campaign was launched ahead of the Border-Gavaskar Trophy series in Australia

12 Nov 2024 11:08 AM

David Warner shows off his 'backyard' as he welcomes Indian travellers to Australia
COP29 kicked off in Baku on 11 November.

12 Nov 2024 10:42 AM

Opinion: The hypocrisy of COP29

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LIA 2024: WPP bags holding company of the year, while Ogilvy is network of the year

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